Women’s Programs from the Perspective of Conspicuous Consumption: A Study on Gelin Evi (Bridal House) Audiences

The roles of the concepts "bride" and "groom" marriage, which make up basic building block enable society to exist, are changing day by through popular culture media in a globalizing digitalizing world. media, is communicated with mass realizes this images symbols directs meaning, duties perception these two concepts. Television, most important tools, has become an indispensable part our daily life since its invention still classified as tool that maintains importance changing, developing innovative field. This changes direction "skilled bride, competent bride", imposes opinion social status will be achieved owning expensive luxury products emphasizing external appearance, "daytime TV women's programs". These programs, practices conspicuous consumption, culture, exhibited, target female audiences domestic women, who spend their time at home, creating program contents have been planned before, they also affected way application traditional customs traditions. Bride candidates competing "Gelin Evi (Bridal House)" program, was broadcast between 2015 2019 decided continue broadcasting again 2022, created competitive environment among them, for homes, own bridal dowry, clothing, jewelry, food items arrangements, wedding, miscellaneous items. It selects assertive bride scoring ceremonies belongings mentioned previous sentence within scope competition. From point view, aim study reveal map on framework consumption policies, in-depth structured interviews were conducted 20 women audience program. At point, it understood included research changed individuals argue flashy exaggerated products, one step ahead.